This podcast dives deep into the best way to track customers - both current and future - so that you get the best return on your marketing dollar.
Bernard shares some early morning thoughts on some highly effective advertising strategies that he's recently stumbled upon.
This podcast encourages listeners to face their fears and Go Live on Facebook! Bernard explains the advantages of connecting with your audience in such a personal way and suggests several topics that stylists could easily use as material for a Facebook Live event.
Bernard's excited about the latest social media platform that he's been experimenting with ---Facebook live! He gives his listeners some tips and tricks that he's discovered along the way to build your live audience and overall views.
Bernard recalls a recent visit to local school and shares about his experience with the students. In particular, he explains why he decided to let a student cut his hair and the lesson we can all learn from it.
In this podcast, Bernard discusses why he is passionate about motivating students that are still in cosmetology school.
Bernard shares a story about his recent experience with an extremely busy stylist and revisits the concept of raising your prices when you are booked solid.
This podcast explores how passion is a driving force in any business. The level of commitment and enthusiasm that you have for your craft will directly impact your success when developing a clientele.
Bernard recalls a recent salon disaster that he uses as a teachable moment for a new stylist.
Bernard is energized after spending a day back behind the chair and he shares how the experience renewed his passion for the industry.
Bernard takes a refreshingly honest approach in discussing his New Year's resolutions and the benefits and pitfalls of accountability when setting goals.
Bernard recalls his own experience at a local diner to discuss the importance of paying attention to detail when working with clients.
Sharing your knowledge with someone else is not only rewarding but humbling. Bernard discusses how teaching others reminds him of how much he's been taught and helped along the way.
Bernard talks about the different emotions he has regarding an upcoming video series that he will be participating in soon. He explores how those feelings can be used as the motivation and energy to accomplish your goals!
Powerhouse hairdresser Shannon King shares his inspirational story of success in the beauty industry while discussing his roles as stylist, educator, consultant and salon owner.
Bernard offers a new way of looking at educational opportunities - finding value in learning one little thing!
Bernard tackles the subject of stress and how handling stress is a skill that is developed over time.
This podcast revisits the idea of having the right attitude toward donating your time and talents toward building your clientele.
Bernard shares his secret to success ---- automated systems. Systems are an essential part of consistency and can help you overcome everything from human error to procrastination.
Bernard discusses the important roles both hands-on and video training can have in education.
Bernard delivers an in depth explanation of his proven marketing system that can help any stylist build a clientele quickly.
Bernard interviews celebrity stylist and TV personality, William Whatley. His inspirational story in the beauty industry is sure to motivate listeners to reach the next level success in their own field.
Bernard shares about his experience at Cruisin' the Coast with the family and encourages his listeners to find something fun to enjoy with their family.
Bernard discusses his recent involvement in helping several contestants compete in the upcoming Miss USA pageant.