Feb 29, 2016
Feb 25, 2016
Bernard explains why relying on passive marketing - such as word of mouth - is the eighth biggest mistake stylists make when building their income. This podcast offers several ideas on how to actively market yourself when building your business.
Feb 22, 2016
This podcast explains why it is important to have a portfolio of your work and encourages stylists to utilize the latest technology when doing so.
Feb 18, 2016
Bernard discusses why being out of stock is a critical mistake when building your business and offers several suggestions on how to avoid this common loss of revenue.
Feb 15, 2016
Bernard may surprise listeners in this podcast as he reveals the fifth mistake stylists often make in building their business - thinking big. He explains that focusing on the small profitable services, addressing small concerns and setting short term goals are all essential to a successful business.