Sep 28, 2015
Bernard discusses the Success Triangle and its fundamental principles of price, service and quality. You may be shocked (and relieved!) to learn that you can't deliver on all three and maintain profitability.
Sep 24, 2015
Bernard discusses how important staying motivated can be to your success as a stylist. He offers a range of ideas from podcasts to hair shows that will excite and inspire you to reach the next level in your business.
Sep 21, 2015
Walk-ins are a valuable asset to your salon and they should be trusted to those stylists that have proven themselves. Bernard explains why new stylists shouldn't be given your walk in clients and offers several tips on how they can build their business and establish themselves without them.
Sep 17, 2015
Bernard explains how sharing your hair techniques with clients can actually help your business by building trust, goodwill and improving your overall image.
Sep 14, 2015
In this podcast, Bernard will help you overcome the guilt, fear and pitfalls of raising your prices. Use his salon-tested tips on the how, when and why and give yourself the raise you deserve!